Culture Book 2: Deal, T. & Kennedy, A
Book: Corporate Cultures: The Rites and Rituals of Corporate Life.
Author: Deal, T. & Kennedy, A
Teaser:
What really shapes an organisation’s culture, and can leaders deliberately change it?
In this BookPod, Sir Muir Gray explores two influential books by Terrence Deal and Allan Kennedy: Corporate Cultures and The New Corporate Cultures. Written almost twenty years apart, the books offer contrasting perspectives on values, rituals, leadership and organisational change.
The discussion considers how workplace culture is expressed through everyday behaviours, how mergers, downsizing and new technologies can disrupt established cultures, and why cultural leadership is central to effective organisational change.
The key message is simple but challenging: leaders do not merely manage within a culture—they help to shape it.