Smoking Cessation

  Reference: Tang, J., & Liao, Y. (2018). Effectiveness of a text messaging-based smoking cessation intervention (Happy Quit) in China: a randomised controlled trial. The Lancet, 392, S6.  https://doi.org/10.1016/S0140-6736(18)32635-7 This week’s paper of the week is brought to you by Dr Tim Wilson, 3V’s Managing Director. Bottom line, chosen by Tim from the paper “a mobile phone-based text messaging intervention (Happy Quit), with either high-frequency or low-frequency messaging, is effective to Chinese cigarette smokers. It should be considered for inclusion in smoking cessation services. … One limitation is that we could not prevent participants from using other smoking cessation services.” Smoking cessations services are generally going to be a higher value intervention, so finding lower cost ways of [...]