Paper of the Week 14.03.2019: Digital Smoking Cessation


  Reference: Tang, J., & Liao, Y. (2018). Effectiveness of a text messaging-based smoking cessation intervention (Happy Quit) in China: a randomised controlled trial. The Lancet, 392, S6. This week’s paper of the week is brought to you by Dr Tim Wilson, 3V’s Managing Director. Bottom line, chosen by Tim from the paper “a mobile phone-based text messaging intervention (Happy Quit), with either high-frequency or low-frequency messaging, is effective to Chinese cigarette smokers. It should be considered for inclusion in smoking cessation services. … One limitation is that we could not prevent participants from using other smoking cessation services.” Smoking cessations services are generally going to be a higher value intervention, so finding lower cost ways of [...]