… “personalized medicine” suggests an approach to care that is based on individuals rather than groups. The term has been used to describe the consideration of characteristics such as age, coexisting conditions, preferences, and beliefs in crafting an individual management strategy; the use of advanced individual genomic information in choosing an expensive biologic agent; and the development of therapies biologically tailored to patient needs, such as customized monoclonal antibodies and vaccines.
Source: Garber AM, Tunis SR (2009) Does Comparative-Effectiveness Research threaten Personalized Medicine? NEJM 360; 19: 1925-1926.
Example of the term in use:
Even though personalized medicine will be useful to better understand rare diseases and identify novel therapeutic targets for some conditions, the promise of improved risk prediction, behavior change, lower costs, and gains in public health for common diseases seem unrealistic.
Joyner MJ, Paneth N (2015) Seven Questions for Personalized Medicine. JAMA. Published online June 22 2015. Downloaded from http://jama.jamanetwork.com/